Search Engine Optimisation Strategies
Search Engine Optimisation Strategies for Entrepreneur's
What is Search Engine Optimisation (SEO)?
Search Engine Optimization has been a term most individuals say a lot without a deep understanding of what it truly means, how it can be applied and what value it can bring to business owners.
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Layman SEO Process:
Step 1: When people go to the library — The library is the search engine e.g Google.com, aol.com, ask.com, duckduckgo.com
Step 2: They search for books (the books are the web pages on your website).
Step 3: Next thing, the librarian searches for the book we want (The librarian is the search engine algorithm to find our book)
Step 4: and finally, we get our book. The accuracy and speed of the librarian to know the exact shelf or book information (Shelf Position: Shelf A or B, Colour: Red or Blue) where we stored our books is where Search Engine Optimization plays a role.
What are the Types of SEO:
Organic
Organic SEO is also called Natural SEO. This activity is free & drives more traffic with a high conversion rate.
Non-Organic
Non-organic SEO or Artificial SEO may yield quicker results and scale your initial ranking for a period. It works by concentrating on search engine marketing which involves pay-per-click, paid advertising and paid affiliate marketing.
In 2018*,* the average firm was expected to allocate 42% of its marketing budget online, and this rate is expected to grow to 45% by 2020. Search engine marketing will capture the largest share of online spending with online display (banner ads, online video, etc.) taking the second-largest share.
This certainly means one thing, companies spend on Marketing and one important factor for making your website reach your target customers is Search Engine Optimization*.*
The fast-growing digital network has made every company move their business to the online community and also apply certain online customer acquisition strategies.
In this article, I will be showing you strategies to improve search engine optimization and you can save money and time just by applying these strategies.
Some important strategy components of SEO are:
Ranking Tools
Competitor Tools
Ranking tools are tools that give us tips on how to use keywords, create pages using real-time trends to drive ranking e.t.c
Competitor Tools are tools that allow us to find marketing patterns from our top-performing competitors and apply them.
Ranking Tools for Improving SEO Ranking
SEO Ranking Website Tools
I will be using two examples to illustrate; AnswerThePublic and Google Trends
AnswerThePublic:
Gives you relevant suggestions for prepositions, comparison and much more that can help your website ranking.
Google Trend:
I can search for the keyword software and see the trending searches, immediately after I do this, I can use the trending keywords to update my drafted article or article topic so that when people search, my article has a higher probability of showing up. You can apply this to a specific country. In addition, the name you give the images you upload online really matters, use keywords to name images before uploading.
Competitor SEO Tracking Tools
They are called spy tools
What’s a Spy Tool?
Search marketing “spy tools” allow us to spy on competitors for SEO health, primary keywords, and search advertising activity. Some of these tools are
Competitor Spy Tools
SemRush
QuickSprout
SimilarWeb
Spyfu.com: Using Uber as a competitor, I can see an overview of top AdWords recommendations, and top homepages with the organic result and I could build on this for my new company. I call this Smart SEO.
To see extra detailed information, I think you might have to pay.
I’m sure you are wondering what is next, do you have a website?
Remember our ranking tools? And also our competitor tools?
Go try these strategies and see the result, If you don’t have a website, try using a blog or maybe I might be available to make one for you :).
“Work smarter with SEO strategies not harder and get new results”
Reference:
- Wikipedia